From brand films to full visual identities, we help ambitious brands get noticed, and stay remembered in a crowded, fast-moving world.

Our approach

Your local bike shop and stop in Cicero, IN

We are driven by an unwavering commitment to excellence and a passion for innovation. Our approach blends meticulous craftsmanship with a bold vision, allowing us to create content that stands out in a crowded marketplace. Our work is defined by its sophistication, creativity, and ability to push the boundaries of what's possible.

Beyond client-driven projects, we invest in experimental work that challenges the status quo and explores the limitless possibilities of digital media. By constantly pushing the limits of technology and creativity, we not only enhance our skills but also inspire new trends and set new standards in the industry.

Joe Rudy

Owner

Community

Our Deck is Open!

Community

Our Deck is Open!

SOCIALS

Instagram

SOCIALS

Instagram

Standout work follows a method, not a mood. We start with the research, sharpen the strategy, then design something impossible to ignore.

Standout work follows a method, not a mood. We start with the research, sharpen the strategy, then design something impossible to ignore.

Process

Process

01

Research

We start by understanding your market, audience, and goals. This includes competitor analysis, brand audits, and interviews to get a full picture of where you stand and what needs to change.

Brand audit

Interviews

Benchmark

01

Research

We start by understanding your market, audience, and goals. This includes competitor analysis, brand audits, and interviews to get a full picture of where you stand and what needs to change.

Brand audit

Interviews

Benchmark

02

Strategy

We define the core of your brand — positioning, messaging, and tone of voice. This becomes the foundation for how your brand behaves and communicates, both visually and verbally.

Positioning

Messaging

Tone of voice

02

Strategy

We define the core of your brand — positioning, messaging, and tone of voice. This becomes the foundation for how your brand behaves and communicates, both visually and verbally.

Positioning

Messaging

Tone of voice

03

Design

We bring the strategy to life through a full visual identity system. That includes logo, typography, color, imagery, and layout rules — applied across key touchpoints like web, print, and social.

Logo & type

Color

Print

03

Design

We bring the strategy to life through a full visual identity system. That includes logo, typography, color, imagery, and layout rules — applied across key touchpoints like web, print, and social.

Logo & type

Color

Print

What clients say

Testimonials

What clients say

Testimonials

  • My bike was trash before I brought it to them and now it's like butter. I'm a commuter, ride every day rain or shine...my bike is my transportation. They got me in, fixed and back on the road in less than a day when typically you can't even find parts!! I love you guys.

    Marty

  • Every detail was considered. The work didn’t just look good, it performed.

    Daniel Ofori

    Head of Growth, Loop

  • Working with the studio felt less like a vendor and more like a partner.

    Sofia Bianchi

    CMO, Verde

  • They raised the bar for what we thought our product could be.

    Aiko Tanaka

    Product Lead, Mira

  • The kind of craft that quietly makes competitors nervous.

    Elias Brandt

    Director, Studio Halt

  • Sharp strategy, beautiful execution, and zero drama. A rare combination.

    Tomas Vega

    CEO, Northbound

FAQ

FAQ

What are your hours?

Tuesday - Friday 9:30am-1:30pm plus whenever you see the garage door open. We still have a lot of work to do inside the house, which will be the retail space. We hope for the retail space to open to the public by the Summer of 2022. For now the garage/shop space is up and running!

I can't make it to your shop when you are there. Where can I leave my bike for you to service it?

You can leave your bike out in front of the garage on the rack. It would be a good idea to lock it up even though Cicero is a pretty chill place. Just let me know what needs to be done and how I can access your bike. You can call or text the shop at 317-606-4678.

I just need you to take a look at my bike, something is not right.

Cool, bring it to the shop. A standard tune up is $75. I will clean up your bike, look it over thoroughly, true the wheels, adjust shifters and brakes and lubricate the drivetrain. But....if it doesn't need all that, I'll charge you less.

How often should I have my bike serviced?

At least once a year. If you ride 3-5 times a week or use your bike to commute to work, you should get it tuned up every few months.

I've got a bike shop, he's that guy on Cumberland Rd.

YES! That's Larry Driver, he's my mentor and my friend. Larry built the Recycle Shop and is one heck of a mechanic and engineer. Check out our page 'Who We Are' for a little back story.

I have another question not listed here.

Reach out through the contact form with a few words about your project. We’ll set up an intro call, align on scope, and have a proposal in your inbox within a week.

Let’s create something timeless together.

Tell us about your vision and we’ll help bring it to life with craft and intent.

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